Real Juice Analysis

Market With an annual consumption of more than 300 million litres (Source: Tetrapak India Study), fruit juice is not an alien concept for the Indian market. However, a very large part of the Indian consumer today feels alienated when fruit juice is packaged. Perhaps, that is why packaged juice accounts for only between 15% and 20% of the total juice consumption in India. Compared to the West, packaged fruit juice penetration, at just 4%, is still very low (Source: NRS 2005). Symbolised by the orange fruit, packaged juices and nectars are driven by fresh juice made at home and popularised by the street-side juice vendor. Dabur Foods Limited (DFL) has always taken an uncompromising stand on these consumer barriers and has consistently been thinking out of the box for the last nine years, with a resolve to innovate and evolve new products. The Real concept of sweetened juices grew from the insight that Indian consumers preferred juice sweetened – not bitter as is commonly available in the West. It innovated variants like Litchi and Guava and also introduced the latest packaging technologies in the Indian market. These innovations, driven through Real and its sub-brands, have become accepted paradigms for the industry. Innovations, coupled with rising affluence and the justarrived consuming class have injected new life into this Rs. 300 crore (US$ 66. 7 million) market – today growing at 40% per annum. Achievements With an innovative range, Real has driven the growth of the packaged fruit juice market in India. Along with its sub-brands, Real commands a market share of more than 50% in the packaged juices and nectars market (Source: ACNielsen, December 2005), achieving for itself a position of an undoubted category leader. The most important achievement of Real has been introducing the taste dimension into a category traditionally driven by health and dogood properties. With Real, DFL was also able to segment the market early, thus effectively creating a differentiated niche in the no-added sugar juice category with its sub-brand, RealActiv. The success of this variant was demonstrated in numbers, when Real-Activ garnered two-thirds share in the no-added sugar juice category within six months of its re-launch in 2005 (Source: Tetrapak India). Today, Real and its sub-brands retail across 100,000 retail outlets and 4000 food-services accounts, selling approximately 4. 5 million packs every month to more than one million consumers. Testimony to Real’s achievements has come from various quarters. While a host of brands – domestic and international – have entered this high growth market in the last few years, Real continues to be the brand consumers trust the most. In this context, Real won the Platinum award in the 9th Reader's Digest Trusted Brands Survey in the Juice category, for the year 2006. A Platinum award means that Real achieved a rating score of more than three times its nearest competitor. Since 2002, Real has been consistently winning the award for the Highest Sales Growth achieved by a brand in a non-dairy product category, at the National Dairy and Beverage seminar – Innovation for Growth – organised by Tetrapak. History The introduction of Real fruit juices and nectars was triggered by a personal unmet need of Amit Burman, the CEO of DFL who, on returning to India after working in the US, found the absence of packaged fruit juices frustrating. Traditionally, drinking fruit juices in urban India has been a social indulgence or consumed for seeking health benefits. DFL foresaw the imminent inflection point in this consumer behaviour, glimpses of which were already being witnessed in rapid urbanisation, growth in income and lifestyle changes. Also Dabur was in an ideal position to grow on the potential of the processed foods category. Its understanding of the Indian consumer, experience in managing natural foods and expertise in creating and marketing successful consumer brands was a rare mix that gave it a cutting edge. Acknowledging these positive indicators, DFL introduced the Real range in 1996 as India’s first completely natural, healthy, packaged fruit juice with no preservatives. The value add-ons revolved around several factors – ready availability of great tasting, natural, preservativefree juices in a range of fruit variants, availability in all seasons; convenience of open-pour-anddrink packaging; complete hygiene; and a healthy beverage option that gave consumers more choice. Recognising the trend that an increasing number of Indians were eating out, DFL also identified the institutional opportunity much earlier. In fact as early as 1998, Dabur became the first fruit juice company to set up a separate food services division to cater to the institutional segment. This division also partners and develops customised solutions for hotels, 156 SUPERBRANDS airlines, restaurants, caterers and hospitals. However, the road to success for Real was not a smooth one. It had to understand the very special Indian nuance of adding sugar to fruit juice extracted at home. The second learning was the fact that Indian consumers believe that packaged juices are inferior and become stale over time and that chemicals are added to extend shelf-life. Dabur invested considerably in convincing consumers that Real fruit juice was natural, preservativefree, healthy and convenient. But perhaps, the biggest challenge was developing a food-sensitive warehouse-management training programme at all levels of the channel to ensure that the freshest product reached the market. Recent Developments In recent times, Real’s single most important endeavour has been to drive relevance through segmentation and widen brand appeal. With a view to attract consumers of fruit drinks into Real’s portfolio, Real Mango Twist was launched in 2005. Mango Twist is a unique blend of mango nectar with other fruit juices. It is available in two variants – Mango Orange and Mango Papaya. In the no-added sugar category, Real-Activ offers a range of healthy fruit variants like Orange and Apple and fruit-vegetable blend juices such as Orange-Carrot, Mixed Fruit-Beetroot-Carrot and Mixed Fruit-Cucumber-Spinach. Coolers, a range of summer fruit drinks is an occasion-led variant of Real, which offers variants made from fruits known for their cooling properties. It is currently available in four variants – Aampanna, Watermelon-Mint, Lemon-Barley and Rose-Litchi. Product Targeted at the family, Real offers the largest range of fruit variety in its juice and nectar range. It has consistently innovated to re-define and strengthen its position in the Indian market. Real not only offers the most basic and generic-to-category variants like Orange and Mango, but also an assortment of varieties like Pineapple, Mixed Fruit, Grape, Tomato and fruit nectars like Guava and Litchi. On the more exotic side, Real also has Cranberry nectar. Research conducted by Blackstone Market Facts found that Real was preferred by over 50% of the respondents. Real was liked for being the better tasting juice – a category where likeability is primarily driven by taste. Ensuring that batch after batch of the right taste is delivered to the end consumer, DFL has instituted an internal taste panel, which evaluates every new product before it is sent out for product test or test marketing. DFL also recognised very early that packaging was the cornerstone of innovation in this category. This was even more critical in today’s environment where packaging has become so integral to the whole product experience and marketing communication. DFL was the first company to introduce cap on-pack. This enabled consumers the flexibility of re-use even as the cap helped retain freshness. Real uses the Tetrapak spin cap, cold fill technology and spill-proof double seal cap for packaging. This technology protects the juice and keeps it fresh longer. The spin cap also makes it convenient to pour the juice without spillage. In introducing Real-Activ, Dabur became the first juice brand in India to offer the Tetra Prisma packaging format, which is easy-to-open and has better pouring control. ability to effectively use innovative merchandising opportunities and promotions at a local level – for example, merchandising Real at fruit kiosks – to draw out the association with fruits strongly and communicate the key brand benefit of ‘As good as eating a fruit’. Promotion At DFL, the belief is that brand equity can be developed by promotions that are strategic. The advertising campaign for Real communicates the key brand benefit of ‘As good as eating a fruit’. While the family consumes the brand, the child is always at the centre of any communication. Besides the mainline communication, Real has also accomplished some innovative consumer promotions. Real Taste Challenge, for instance, was an interesting way to communicate the core benefits of Real and reinforce the brand’s core position. It involved asking consumers to identify the fruit by tasting the juice. When consumers guessed correctly, they were offered a trial discount on purchase of a onelitre Real juice pack. The ‘Real Fruit ka Juice’ offer was an innovative national promotion in which consumers were invited to contribute fresh fruit in exchange for a pack of Real. The fruits collected at various centres were donated to local NGOs working for the cause of underprivileged children. With Real, DFL is also actively involved in conducting consumer education programmes to promote nutritional awareness. These programmes are conducted at various levels – schools, doctors, nutritionists and corporates. In schools, the communication is centred on the concept of Power of 5, which conveys the importance of a well balanced, nutritious packed lunch for school kids. The doctors and nutritionists' programme is focused around the role of a septic technology in fruit juices, the benefits of packaged juices and about nutrition and safety. The corporate programme, on the other hand, addresses the role of fruit juices in building a healthy lifestyle and importance of a nutritious diet in disease prevention. One of the biggest assets for Real has been its teams’ Brand Values A housewife has succinctly put the essence of Real during a focus group session – â€Å"Real naam se hee lagta hai real juice hoga. † In the consumers’ mind, Real stands for authentic fruit juice, which defines the standard of taste and quality. As a brand, Real radiates originality; it offers the most novel products, fruit variants and a taste that the consumer is familiar with. The core essence of the brand is Original Goodness tangibly displayed by delivering healthy juices through tasty fruit variants. www. daburfoods. com THINGS YOU DIDN’T KNOW ABOUT Real Fruit Juice Real is India’s first packaged fruit juice brand. Real and its sub-brands served more than 140 million juice helpings last year. 75% of all mocktails served in India are made from Real juices. The number of packs sold by Real last year, laid side-by-side, would exceed India’s coastline of 7516 kilometres. Evolution of the Real packaging SUPERBRANDS 157

Diamond Necklace

â€Å"Maupassant uses the symbol of the necklace to represent various stations in Victorian society. However, this theme may be lost to readers that are not versed in Victorian culture. In the story, the necklace is more than an object of desire. It symbolizes something that is out of reach for the heroine of the story. It is used to explain the pitfalls of what can happen when desire overrides all other elements of one's life. However, the necklace also has another meaning that is often overlooked. â€Å"One will recall that there are two necklaces in the story.The first one is the more expensive one. It represents the true upper class of society, those that can truly afford to possess such an object. Madame Forestier feels comfortable allowing Madame Loisel to borrow the necklace. She is not afraid to let go of it. This suggests that her life savings are not tied up in it. She does not guard it so carefully that she is unwilling to let it out of her sight. She is comfortable taki ng a small risk with it. â€Å"However, Madame Forestier is less than amicable when the necklace is returned a week late.This indicates that although, she was not devastated by the loss of the necklace, it still held a considerable value to her. Her reactions indicate that it was still an uncomfortable loss and held some value in her life. To the wealthy, class of Victorian France, their finery was s symbol of not only their wealth, but their power in society as well. This necklace was important to Madame Forestier as a symbol of her station in French society. We do not know how many pieces such as this that she owned, but this may have been an important piece to her. â€Å"

The Commodity Barley for the Production of Beer

Barley is the basic ingredient of Beer and therefore, it would be pertinent to familiarize with this commodity. Its biological name is Hordeum Vulgare and it is a member of the grass family Poaceae. It is a major food and animal feed crop. It is mainly starch or carbohydrate source from nutrition considerations.It contains close to 60% starch. In 2005, barley ranked fourth in quantity produced and in area of cultivation of cereal crops in the world, with total production being approximately 137 Million Metric ton and area under cultivation was approximately 560,000 square kilometers (wikipedia).It is cultivated mainly on land too lean or two cold for wheat cultivation. It is used primarily as animal feed for beef cattle, dairy cattle, swine and poultry. The entire barley kernel is rolled, ground or flaked for preparing animal feed. To some extent, it is also used as human food, for that the barley is pearled i. e. its hull is removed by using abrasive rollers. However, the major use of Barley for human consumption is in the form of Malt. Malt is used in beer, liquor, malted milk and flavored food.Approximate chemical composition of Barley is given in following table. Barley was one of the first domesticated cereals. It originated, most likely in the Fertile Crescent area of the Near East. Many references to barley and beer are found in early Egyptian and Sumerian writings that are more than 5000 years old. Archaeological evidence of barley cultivation has been found dating back to 8000 BC in Iran. There is now considerable evidence that the initial cultivation of barley in China and India occurred at a later date.Cultivated barley is one of 31 Hordeum species, belonging to the tribe Triticeae, family Poaceae. It is an annual diploid species with 2n=14 chromosomes. The genetic system is relatively simple, while the species is genetically diverse, making it an ideal study organism. Molecular evidence has revealed considerable homology between barley, wheat, and r ye. Among the wild Hordeum, there are diploid, tetraploid, and hexaploid species. Many are perennial. The species are native in various parts of the world. Barley has a single floret in each spikelet.There are three spikelets at each node, alternating on opposite sides of the barley head or spike. In two-rowed barley, the central floret is fertile and the two lateral florets are sterile, resulting in a single seed at each node, giving the head a flat appearance (picture below). In six-rowed barley, all of the florets are fertile (picture below). The central seeds are round and fat, but the laterals tend to be slightly asymmetric. A single head of barley can produce up to 80 seeds. Currently the wild ancestor of barley (H. vulgare subsp.spontaneum) is thought to be a subspecies of cultivated barley, and cultivated barley is classified in the subspecies vulgare. Wild barley has a brittle rachis and occurs only in the two-row form. Cultivated barley has a nonbrittle rachis and may be t wo-rowed or six-rowed. H. vulgare subsp. spontaneum may be a transitional form between the true progenitor of barley and the cultivated species. Barley generally has several stems or tillers. The Barley tillers are round and erect, with conspicuous nodes and internodes. Like many grasses, the stem is hollow. The straw of barley is generally weaker than wheat.The ability of the barley plant to send up new tillers in response to favorable environmental conditions is a useful mechanism for adapting to changes during the growing season. Two-rowed varieties usually have a higher number of tillers per plant and larger, heavier seed than six-rowed varieties. Six-rowed varieties on the other hand, usually have more seeds per inflorescence. Thus the compensatory effects of yield components lead to similar levels of yield potential. When one talks about the wide adaptability of various cereal crops, barley is the champion.It is grown in a range of extreme environments that vary from northern Scandinavia to the Himalayan Mountains to monsoon paddies. It is particularly noted for its tolerance to cold, drought, alkali, and salinity. Its rapid growth enables it to compete well with weeds and other grasses. It is earlier in maturity than wheat and other cereal crops. It is not well adapted to acid and wet conditions. Requirements for inputs, particularly nitrogen, are relatively low. Barley should be grown under moderate nitrogen fertility conditions because high fertility will reduce kernel plumpness and increase lodging.The grain protein target for malting barley is 11. 5% to 13%, which must also be considered in determining appropriate nitrogenous fertilizer levels. Barley favors cool production conditions (15-30 Â °C) and moderate rains (500 – 1000 mm annually). Cultivars that are photoperiod sensitive require long days to flower. Both winter and spring habit types exist. For winter barley, a vernalization period of two to ten weeks below 50 Â °F is necessary. In general, spring barley genotypes are not as cold hardy as winter wheat.Highest commercial yields tend to come from central and northern Europe, where yields of 10 t/ha can be obtained under intensive management. No barley variety is adapted to all environments and, in fact, very different gene pools have evolved in the major barley production areas of the world. The gene pools may be defined by essential physiological parameters that determine adaptation to a production environment – such as vernalization and/or photoperiod response – or they may be defined by evolutionary bottlenecks and the accidents of history, such as regional preferences for two-rowed or six-rowed varieties.2. 1 Types of barley The barley can be classified on different basis like no. of rows of grains or seeds, based on the type of hull the grains have, appearance, color, grain size etc. Some commonly talked of types are listed below. Feed and malt types: This classification is based on end use of the barley. The feed barley is consumed by beef cattle, poultry and swine. This has less plump content than the malt barley, which is used for malt production. Malt is a value added product from barley and used mainly for beer production and other food products for human consumption.Among the growers there is tendency to produce more of malt barley as it fetches more than 65% price over the feed barley. Hulled and hulless varieties Hulled types – In hulled barley the lemma and palea remain attached to the seed at maturity Hulled barley is the predominant type in the US and many other parts of the world. Hulless types – the seed threshes free of the lemma and palea (hull). Hulless barley is produced for various food and beverage uses in East Asia mainly in China, Japan, and Korea.This barley is an important subsistence crop in the Andes and Himalayan regions and in Ethiopia. In Canada, hulless varieties are commonly grown as feed for swine. Awned types predominate R ough and smooth awn types Hooded (modified awns) are used for silage and green chop Awnless types exist Aluerone color variations Colorless, white, yellow, blue Waxy starch type (100% amylopectin) used for specialty food and feed Dwarf types are common; Taller types are used in rain-fed production regions

English assessment Essay Example | Topics and Well Written Essays - 500 words

English assessment - Essay Example cording to Garrison and Ehringhaus, relying on one of the two procedures more may lead to students’ needs becoming unclear since one form of assessment cannot provide a full picture of the situation. Summative assessment is used to evaluate certain students’ needs, and usually has a form of tests, semester exams, end of unit or end of chapter tests, etc. (Gao, 2002). Bloom, Hastings and Madhaus (1971) define summative assessment as evaluation conducted at the ends of certain periods of time in order to judge the sufficiency of students’ knowledge. Such an assessment is to define the final grade of the students, as well as help educators to make corrections and adjustment in the current curriculum, where needed, in order for the learning needs to be met in future. At the same time a summative assessment cannot reflect the efficiency of teaching in its process because assessment is carried out only after the instruction – so any curriculum or methodological improvements can be implemented in future practice only. Therefore, formative assessment is the one to evaluate the process of learning in its process, and, consequently, is a part of the teaching process. Incorporated into the educational process, it is to discover gaps and adjust both teaching and learning processes to the students’ needs immediately in the process of learning. Besides, such an approach enables educators to raise the learning standards (Black & Wiliam, 1998) right in the process of teaching: having evaluated the current needs of each individual student, including those with lower abilities, a teacher can address them immediately. The information provided by formative assessment is to be used for modifying the teaching and learning activities in the classroom in order to get the best possible learning results (Black & William, 1998). This idea is also supported by Fennell & Maccoll (1983), who point out that formative assessment is important and useful for getting feedback on

Critical analysis worksheet Essay Example | Topics and Well Written Essays - 750 words - 2

Critical analysis worksheet - Essay Example In this article the author looks at the information presented during the Iraq War. As the author alludes to, the American military is full of people with conflict of interests, not the least retired military officers. These officers are often sought for their opinion by national television networks. The reason why these ex-military men are wanted for expert opinion is because they may have operational insights or at least understand how the military works. The issue about using such experts is that they often present a view that has already been distorted by the American military. It can sometimes even be the case that these experts are duped themselves by misinformation. I would ask the author about why this fascination for publicly funded sports stadiums has recently come into focus. What were the factors that resulted in an upswing for sports stadiums being funded by the public? Another question I would ask the author has to do the effect that a sports team has on a city. Is a professional sports team necessary for a small city because it gives everyone a "feel-good" factor or has this explanation been blown out of proportion? I would ask the author why the military feels that it needs to feed information to the media, either through press releases or ex-military officers, in order to justify military efforts. Is it because the information is distorted or does the American public need convincing? Also, do the network cable channels need to take some responsibility for the appearance of these military experts? Whose job is it to vet these people or establish some basic facts before getting some opinions about an issue? I do agree with the main premise of the reading. The reason why I feel these authors are onto something is because while the benefits of having publicly funded sports stadiums are prominently displayed in the media and by local politicians, to my knowledge there has not been many

APN Leader Interview Project Essay Example | Topics and Well Written Essays - 1250 words

APN Leader Interview Project - Essay Example These competencies are essential behaviors for all Nursing Practitioners. They are necessary for the practitioners to face complex challenges in the translation of knowledge that is rapidly expanding into the function and practice in the health care environment that is also rapidly changing. Nurse Practitioners have skills, knowledge, as well as abilities that highly essential to the independent clinical practice. They acquire the competencies through patient care experiences that are mentored, analytic skills, and advanced knowledge of health care system. The Doctoral –prepared Nurse Practitioners get to apply their knowledge in scientific foundation in the quality care practice, they also have the ability to apply their acquired skills in technology and also in information literacy. Practitioners engage in practice inquiries where they improve health outcomes, health policy as well as health care delivery (Joel, 2013). There are also areas of increased skills, knowledge, and expertise that includes collaboration, advanced communication skills, leadership, complex decision making and the health care business. Upon completion of NP program, the practitioners fully possess the nine core competencies that are not based on or determined by population focus (Joel, 2013). The nine Nurse Practitioner Core Competencies are; scientific foundation competencies, leadership competencies, quality competencies, practice inquiry competencies, technology and information literacy competencies, policy competencies, heath delivery system competencies, ethics competencies, and independent practice competencies. The Nurse Practitioner (NP) in this case critically analyzes evidence and data for the improvement of advanced nursing practice, integrates knowledge from a combination of sciences and humanities that are within the nursing science context and translates research and knowledge in order to improve the processes and outcomes. The NP also gets to develop

Economic Essay Example | Topics and Well Written Essays - 1500 words

Economic - Essay Example Price is deterrent to consumers’ consumption spending but serves as a motivation for the producers and sellers at the same time. However, their behaviors tend to vary on the responsiveness to price changes or elasticity of the goods and services in question and can be influenced by several factors present in the economy. In the end, rationality will be the guiding principle for both the consumers and the producers in making economic decisions. This paper tries to examine the factors related to changes in price of beef and the behaviors of both consumers and suppliers of beef towards it. In analyzing price elasticity of the demand and supply of beef, discussions on market price, determinants of price elasticity of demand and supply were also made. Related articles on demand and supply of food and grains like corn are utilized to achieve the goal of producing an intelligent analysis of the issues reflected in the article. And for better understanding of some of these economic co ncepts, illustrated graphs were also used to help in serving the purpose. 3. Analysis A. Market Price One of the economic goals that are widely, if not accepted in our society and in many others is the price level stability (McConnell and Brue 1993). This goal aims to avoid the sizable upswings or downswings in the general price level. In a microeconomic perspective, this goal is reached when changes in the market prices are manageable and don’t hurt consumers and producers that much. As price is the quantity of money paid by the buyers or consumers and received by the sellers or producers for a unit of good or service, it is very important for it to be stable.We need to analyze market prices to extend our understanding of demand and supply and to see the relative efficiency of these in allocating resources. A rise or fall in market prices will have a corresponding effect or impact to the people in the economy. In the article, the rise in beef price inflicted by high corn pri ces, more exports to protein-hungry nations and the market forces of supply and demand, is causing a pain being felt by beef lovers nationwide. But since some customers like Beth Belling from Omaha are carnivore, they have to have their beef even if hurts them a little more. Retailers are also affected by the increasing beef price but they reported that they are absorbing some of the cost increases— as much as $1 a pound for many cuts of beef — to keep consumers buying. Ruth Comer, a spokeswoman for West Des Moines-based Hy-Vee Supermarkets, said that they try to flatten out the price curve as much as they can so the customers don’t experience sticker shock when they come in store. They also believe that passing price increases along is going to prompt customers to pull back and stop buying or look elsewhere. Restaurant operators also say that higher prices of beef squeeze their finances as they become reluctant to raise menu prices. B. Price Elasticity of Deman d and Supply The responsiveness of supply and demand to any change in price is measured by the price elasticity. It is expressed as the ratio of the percentage change in the quantity demanded and supplied to the percentage change in price. This value will help us determine the degree of elasticity that a product’s demand or supply can have. The degree of elasticity, classified as elastic, inelastic, or unit elastic, will tell us the nature of the product (McConnell and Brue 1993). 1. Price Elasticity

[narrative]A little learning is a dangerous thing Essay

[narrative]A little learning is a dangerous thing - Essay Example Little did we know that our mode of dressing was termed skimpy and irritated some people in Saudi Arabia. Our ignorance led to the climax of conflict when my friend Jerry attempted to shake the hands of a lady who was passing near our hotel room. This act created a scene that cost us endless explanations in a bid to explain that our intentions were not wrong. We were caught and locked up in a room for hours for indecent behavior. After long hours of discussion, we managed to convince the security men that we were simple visitors and had no intention of any kind with the lady. We even explained we found it courteous to greet people. We were later released with severe warnings. At the end of the day we learnt that had we researched more on the culture of the Middle East, we would not be in trouble for behaving badly. With the tough lessons learnt, life continues. My friends and I are very cautious especially when we do not have enough information on some aspects of

Nursing Informatics Assignment Example | Topics and Well Written Essays - 250 words - 2

Nursing Informatics - Assignment Example The act defines an e-signature as an â€Å"electronics sound, process or symbol attached to, or associated with a contract and adopted by an individual with the intent to record or sign†. In simple terms, an electronic signature can be a digitized image of handwritten signature or name that is placed on a document for example making a signature on a document using a mouse or using electronic touch pen to make a signature. A major limitation of electronic signature is that they do not have secure coding since somebody can tamper with it easily. Digital signature is described as a type of electronic signature that is more sophisticated and provides permanent information when used. Digital signature employs encryption/decryption technology that provides increased security associated with the signed document since it involves verification of authenticity of the signed record. Digital signature takes the form of the traditional paper-based signing and turns it into an electronic â€Å"fingerprint† or a coded message that is unique to both the signer and the document but its legally binding. Digital signature has helped several organizations and companies sustain the signer accountability, authenticity and integrity of the

Why I want to work in the Maritime Industry Essay - 2

Why I want to work in the Maritime Industry - Essay Example Therefore, skilled and experienced professionals are required to handle and operate these vessels. I am fond of travelling, hence want to build my career as a Seaman or a Seafarer in the Maritime industry. I enjoy meeting new people of different cultures. I have an interest in the field of electronics, art and mechanics and want to build a career in electronics. I have the excitement and eagerness to learn various types of trades and incorporate it in career. I have full dedication towards my work and do not fear hard work. The work of a Seafarers is to operate and manage the ships and deliver transportation services from one country to another country. Thus, if any problem arises in electronics and mechanical sections regarding repair and maintenance, I will be able to resolve it through my skills and experience. Therefore, I want to work in the maritime industry and make my presence felt, through my hard work, dedication and knowledge. Furthermore, Seaman is an essential body of maritime industry as well as the Navy. It provides engineering base support towards the seagoing elements. I will feel proud to be an eminent member of this industry as it supports the national security by building and repairing the ships of defense manufacturing base. Well-built maritime infrastructures such as shipyards, suppliers and seafarers are among the crucial aspect for a country to fulfil the requirements of navy with regards to protection. I have a strong working experience, which will assist me in developing my career in maritime industry. I have worked in the field of electronics and warehouse and have adequate knowledge in the given field. I want to utilize my knowledge, zeal and experience in the maritime industry as a seaman. This job will be a boost in my career path and help me in achieving my desired goal. There are career prospects in this industry as it provides training and education support to